UNIT 1

-Genre is an important concept throughout film and media studies and is becoming familiar in every day use
-Genre are not ‘fixed’, we use genre to help us understand films and the processes of making them.
- It's a concept that allows and helps scholars to study films, film making and the audience’s response for these films

UNIT 2

- Genres are actually dynamic, the definition of any particular genres is Fluid
- Iconography can be both visual image and sound image
- Most genres offer a narrative of "Reassurance"
- Some characters are so “tightly" associated with the genre that they then become "Generic types"

UNIT 3

-"Hollywood is a generic cinema, which is not quite the same as saying it is a cinema of genres" Richard Maltby, 1995
- Genre began to decline because genre theorist argued that "genres began as fairly loose groupings that gradually evolved towards a "mature" or "classic" period."
- "B" films and genres, like genre fiction, were seen as "low status" by critics and commentators

UNIT 4

There different pleasures that audiences get from film genres. These pleasures are:
1. Emotional Pleasures-Some genres are generically designed to make the audience feel emotional in different ways
2. Visceral Pleasures- This is how the film is style to have a physical effect on audiences
3. Intellectual Puzzles- This allows the audience to interact and allows them to try and unravel the mystery of "whodunnit"
4. Counter-Culture Attraction- Where the audience can unravel the genre from the conventions of the the films or in other words, the "Repertoire of Elements"

UNIT5
"Ellis" stated that "Stars hold a "promise" to audiences"
Film theorist "Dyer" stated that Stars are seen as "Commodity", which is an important asset or element of making and selling a film
The relationship between stars and genrer are fluid